When I suddenly lost my babysitter, my son was two. I chose to quit my job in communication at TFO (the French side of TVO) and started to explore the Greater Toronto Area, kid in tow.
Having just moved to Toronto from Montreal three years ago, I still had a tourist mentality and was thrilled to discover so many fun things to do and see with my son.
I soon realized that all the Toronto guides were written for tourists, not really useful for local parents. My marketing background kicked in (I've got an MBA in marketing from McGill University). I decided to fill the need for a guide for local parents and launched into a major exploration of Toronto and its surroundings. My daughter was born 4 years later and joined the club.
The resulting guide, Toronto Fun Places... for families, was self-published under Word-of-Mouth Production. It is currently in its 5th edition and has sold over 40,000 copies in the GTA. (I now hook up with moms of younger children to continue my research.)
It was followed by two guides Toronto Urban Strolls... for girlfriends 1 & 2. But that's another story.
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